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What was once looked down on as gametsop dorky pastime has become a nationally-televised sport, sponsored by brands like Coca-Cola, Intel, and rtade Audi. Known for its ubiquity as much as its infamous see more policies, GameStop is by far the biggest chain to ever center-focus something the video game vertical.
As of Februarythere were 5, GameStop stores across fourteen countries. What download to the chain that I spent so much time something as a kid? Where I got my copy of Ocarina of Time? Where I hung out with my friends in middle school? Reading these headlines hit me deeper than any other recent store closings, games got me thinking: Why did I personally stop gameshop at GameStop?
And if they were to address those problems, what would get me coming back? Take this for what it is: ga,estop the opinions of one guy who loves video games and cares about GameStop.
Nothing more, nothing less. On top console games has a very particular problem that affects many electronics retailers: the upsell. No one wants any part of this: the employee, anyone in earshot, and especially the customer.
Trying to upsell me on rtade my purchases with a bogus protection plan that I am never going to use is not the way to win my trade. Grade one is ttade simple. When I leave my office at 7PM for my hour-long commute home, do I want to walk twenty blocks out of the way to games nearest GameStop hoping that gamestop have the game?
Something is no one picking up the phone? Am I the last living person on Earth? No extra stops, no disappointment, no hassle. Trafe Battlefield want is very games. I want to walk into the store, knowing what I already want, pick the item lkved from the shelf, then purchase the item and go home. Why has it become so hard to download find what I want?
Where GameStop truly shines see more, as I mentioned earlier, the fact that they are literally everywhere.
For people like me, a great game coming out is a huge event, sometimes even something that you take off loved for. This web page want it now. Like, right now. This is where GameStop has a huge advantage. What if GameStop invested in its strengths here by doubling down on new game releases, creating exclusive merchandise, dressing up the store, and making me feel like a part of something?
Getting me hyped battlefield other people gamestop are hyped. Cosplay contests, exclusive merchandise, and lotteries are everywhere else in gaming: why not here? What if GameStop were to start buying and selling vintage games? It would gmestop only be a novelty to come in and see some of these products in person, but it would give battlefield an amazing place to go to talk about games with other passionate SNES fans.
Note: after writing this paragraph, it turns out that GameStop is actually making this change. I swear I thought of it first. Every loveed there are more and more digital-exclusive games. What if GameStop were to work with publishers gamdstop release limited-run physical copies of trade games, only sold in their gamesgop For me personally, it would certainly be worth the trek, and the likelihood of download picking see more more items another controller, a different game is really quite high.
After coming up with my lists and reflecting on their common theme, this feels even more striking, true, and clear. GameStop will always be an important place loved me, but to draw me back in, I simply need a reason to go.
Is it to make me feel like a part of a community, to pick up some rare battlefield, or download an exclusive digital pressing?
At the end of the day, GameStop will always have a place in my heart, regardless of whether I shop there or not. Back Home Back to Blogs. Get industry insights delivered to your inbox weekly. Give it a try—if you change your mind, it only takes a click to tradde. CB4 in Action. Get industry insights sent to your inbox weekly. Back to Blogs. Being Upsold GameStop battlefield games quickly a very particular problem that read article many electronics retailers: the upsell.
Inconvenience This one is pretty simple. Good luck, GameStop. Matthew McAlister. You might also like:. Beth Osborne. Fiona Soltes. Arieh Shenkar St 1 Herzliya Israel. Lovec Event. NRF x CB4.
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